
- SUPERCUTS
- Role Art Director, VFX
Smith & Cult was created by beauty veteran Dineh Mohajer, the voice of our beauty junkie, who revolutionized the color cosmetics industry when she launched Hard Candy. I have been on her side since then. I did various mission for her from animation, handwriting, photo retouch, to edit, color grade, vfx, etc.
To present the first shades, SnC wanted to use instagram short videos (15 sec) to promote the colors. I was in charge of the edit, sound & motion.
Created for the launch of smithandcult.com