- Smith & Cult Room
- Role Animator, Render, Shader
For Rold Gold’s latest packaging launch, Laundry commissioned me to bring their new pretzel packaging and product to life in 3D with unparalleled realism. Leveraging my expertise in 3D modeling and simulation, I crafted both the packaging and the pretzel itself, ensuring each detail mirrored its real-world counterpart. Marvelous Designer became my tool of choice for simulating the packaging, capturing the material’s texture and flexibility, while traditional modeling techniques were applied to achieve the intricate details of the pretzel. To enhance realism, I utilized photogrammetry for initial captures, achieving accurate real-world scale for both the bag and the pretzel. The project’s highlight was simulating the pretzel breaking open to reveal a gold nugget inside, adding an element of surprise and engagement. This blend of technical skill and creative vision not only met but exceeded the client’s expectations, showcasing the innovative possibilities of 3D visualization in product marketing.
