- Smith & Cult Room
- Role Animator, Render, Shader
At Nice Studios in Downtown Los Angeles, I was instrumental in producing a 30-second video that innovatively introduced the AAA Auto Buying Program. This project was characterized by its distinctive Flat Style Illustration look, for which I conducted all the 3D animation using Cinema 4D over several weeks. The characters designs, crafted and animated by Micah Monkey, and the animation were based on AAA’s existing illustrations and additional references, blending modern and traditional elements to create a unique visual narrative. The color scheme was carefully chosen to reflect AAA’s brand identity, using blue and red with a selection of complementary colors to create a vibrant yet sophisticated palette. This approach ensured the video would resonate with a broad audience, featuring whimsical yet familiar characters that enhance the message’s relatability and effectiveness.
