- ALH News Opening
- Role Animator, CG Generalist, Particles
For NIKE AIRMAX, we embarked on an ambitious project featuring three influencers, each narrative uniquely crafted to showcase the sneakers in a compelling light. The first story visualized a man shedding his skin like a snake, symbolizing liberation, set against an urban backdrop, eventually dissolving into a beating heart beside the shoes. The second tale involved a toy-like girl, composed of plastic limbs scattered on a Paris street, magically assembling with a quirky twist—an arm for a leg. These intricate narratives required extensive 3D scanning, rigging, animation, rendering, and VFX work, demanding countless hours from a highly skilled team. Our comprehensive approach ensured that every aspect, from the initial concept to the final visuals, was executed with precision, highlighting the NIKE AIRMAX shoes’ allure through innovative storytelling and technical prowess.
