- Meet Jack
- Role Art Director, CG Generalist, Designer, Lighter, Modeler, Render, Shader
I led a multifaceted advertising project for Carvana at Logan.tv, embodying roles in leadership, look development, and animation. As the project lead, I directed our team’s efforts to align with both the client’s vision and the creative direction of the advertisement, ensuring seamless communication and efficient workflow. My responsibilities extended into look development, where I crafted the advertisement’s visual style, employing a deep understanding of color theory, lighting, and rendering to create compelling visuals that accurately represented the Carvana brand. In animation, I focused on bringing our creative concepts to life, ensuring fluid movements and transitions that contributed to a dynamic visual narrative. This role required a harmonious blend of creative vision and technical expertise, enabling us to deliver an advertisement that not only met Carvana’s objectives but also resonated well with the intended audience. This project showcased my ability to lead a team towards the successful execution of a complex advertisement campaign, highlighting my skills in visual storytelling and project management.
